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Obama won by a margin of nearly 200 electoral votes and 8. 5 million popular votes. Many factors contributed to his success. but a major one was the way Obama and his Chicago-based campaign team used social media and technology as an integral part of their campaign strategy. not only to raise money. but also more importantly. to develop a groundswell of empowered volunteers who felt that …
What happened and Why Obama’s Campaign Is an Excellent Case Study The Obama campaign epitomizes the opportunities and threats posed by disruptive technology in its early market: The campaign was contending with established players that had far greater resources
The use of social media made the most of the Obama campaign’s greatest strength — its grassroots. community connections. When it comes to elections in the United States. young voters are the toughest demographic to reach. It’s a challenge shared by many businesses and organizations trying to reach out to a younger audience.
On the request of SRM to do the Barack Obama case. my co-worker and ViralBlog co-author Paul van Veenendaal did research for almost 2 weeks. He delivered a detailed Barack Obama study containing over 200 slides! I had to cut it down to 126 slides to be able to stick to my 90 minutes program! So my special thanks to you Paul!
The Obama campaign was successful at being one of the first presidential candidates to effectively use social media in their campaign in 2008. In 2012. the Obama campaign successfully utilized social media in an effort to be re-elected. There are many social media platforms and it is important to use each one differently to obtain the maximum amount of audience engagement that will potentially . . .
Obama won by nearly 200 electoral and 8. 5 million popular votes. A major success factor was how Obama’s campaign used social media and technology as an integral part of its strategy. to raise money. and. more importantly. to develop a groundswell of empowered volunteers who felt they could make a difference.
He wondered if social networking. with its tremendous communication capabilities and aggressive database development. might help him beat the overwhelming odds facing him. “It …
Obama campaign 2008 use of social media. a case study prepared for the UW Certificate program. Social Media in Business Slideshare uses cookies to improve functionality and performance. and to provide you with relevant advertising.
Case Study: The Barack Obama Strategy CASE STUDY OF EFFECTIVENESS THE BARACK OBAMA CAMPAIGN BRAND Barack Obama CAMPAIGN US Presidential 2008 LAUNCH January 2007 CATEGORY Politics RESEARCH Paul van Veenendaal. SMM Wizard & Author ViralBlog. com STORY Igor Beuker. Founder Grupo LaComunidad & Author ViralBlog. com CREDITS All credits go to Barack Obama and his campaign …
